According to the results of analytic research carried out by Comscore in 2019, women make up two-third of Pinterest users.The network revenue in the USA has increased by 36% and reached $350 million within the last quarter of 2019. The USA accounts for 88 million Pinners, which is 8% more than the indices of the previous year.The number of active Pinterest users in the world within the period from the 1st quarter of 2016 until the 4th quarter of 2019:.Half of Pinners visit the platform at least once per week. According to the quarterly Pinterest report presented in February of 2020, within 12 months, the number of monthly active users of the network in the world has increased by 70 million and reached 355 million.Today, it is among the top-3 social networks in the USA together with Facebook and Instagram. In 2019, Pinterest demonstrated the dynamic growth of certain indices. Pinterest: Statistics, Target Audience, and Dynamics In a nutshell, it is a Visual Search Engine that makes Pinterest profitably stand out from the other social media types regarding SEO. When a user clicks a pin, they are redirected to the provided website, making Pinterest one of the best platforms to attract traffic to the site.
Users of business accounts have access to the utilization of Rich Pins, the Pinterest Analytics service, and other benefits. In the profile of a business account, it is necessary to indicate the site to which users will be redirected, provide information to users on the business, products, etc. The first one, just like Facebook, is a personal profile, while a business account makes it possible to actively promote your site. Accounts of users contain pages that are called boards, while attached images, photos, and videos are pins.Ī user of photo hosting, called a Pinner, can create a profile for personal use or register a business account. The founders of the platform claim that this is the place to look for inspiration, creativity, and exchanging of ideas. Pinterest is a social service in the form of photo hosting where users post images in thematic albums. Understanding the algorithms, operating principles, and peculiarities of this platform will enable effective SEO for Pinterest, as well as the ability to utilize this platform for promotion. In the USA, Pinterest is in third place in audience volume following Facebook and Instagram. Pinterest SEO in 2020: Research, SEO Tips and Casesĭuring the previous year, the number of Pinterest users increased by 26% amounting to 335 million people.
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