It then urged people to block FLoC’s tracking and protect their privacy. If you’re reading this in Chrome while logged in to a Google account, yes, that likely means you too, and if not now, then eventually,” DuckDuckGo claimed. “After a short trial period, Google decided not to make this new tracking method a user choice and instead started automatically including millions in the scheme. “It groups you based on your interests and demographics, derived from your browsing history, to enable creepy advertising and other content targeting without third-party cookies,” the company said in a statement on Friday. The company will put FLoC in Chrome and automatically turned it on for millions of users.Īccording to its rival DuckDuckGo that has surpassed 100 million daily search queries, if you’re a Google Chrome user, you might be surprised to learn that you could have been entered automatically into Google’s new tracking method.
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